St-Augustin-de-Desmaures, February 11, 2026 – The Leclerc Group, a leader in the North American agri-food industry, is proud to announce that its Go Pure Energy Ball in a Bar has won the 2026 Product of the Year award in the “Energy Snacks” category.

Go Pure Energy Ball in a Bar was voted the winners of “2026 Product of the Year Canada awards”, the world’s largest consumer-awarded prize for product innovation. Created in France, this program is now present in more than 40 countries with the same objective: to guide consumers toward the best products on their market and reward manufacturers for quality and innovation. The Product of the Year Canada program accepts entries from consumer products that demonstrate innovation in design, function, packaging, or ingredients. A panel of industry experts selects finalists that meet Product of the Year standards for value and innovation. These finalists are then ranked and judged through an online survey conducted by Kantar. Nearly 4,000 Canadian consumers vote and select the winning products they believe deserve the internationally renowned Product of the Year Canada title.

“The Go Pure brand was launched in 2020 on the Canadian market and has been innovating in the snack bar category ever since. Our latest innovation is the Energy Ball in a Bar, which hit the market in January 2025. This innovation was developed by our Research and Development team in synergy with our marketing team. We are always on the lookout for market trends and make every effort to offer innovative products that will meet our consumers’ expectations,” said Marie-Josée Massicotte, Director of Communications and Brand Manager at Biscuits Leclerc.

“We are extremely proud of the honour bestowed upon us today for the Go Pure Energy Ball in a bar brand.

This recognition demonstrates our customers’ satisfaction, which is what drives us every day as a team,” added Marie-Josée Massicotte.

ABOUT GO PURE ENERGY BALL IN A BAR

Go Pure energy! This product is a delicious new addition to the Go Pure line-up.

These peanut-free certified bars come in four comforting flavours. They are made with 100% Canadian oats, contain 6g of whole grains per bar, are a source of energy, and are no artificial flavours and colours.

The Go Pure snack bar offers much more than just great taste; its texture is truly unique on the market. A blend of superfoods that are as tasty as they are energizing.

NOW FIVE NEW ENERGY BALL IN A BAR IN ALL FLAVOURS

The award-winning product features four flavours launched in winter 2025: Raspberry Burst, Hint of Caramel, Brownie, and Roasted Banana. A new flavour was added to the line in January 2026: Wild Blueberry. Go Pure Energy Ball in a Bar offers much more than just great taste. With their wide variety of flavours and textures, they provide the lasting energy consumers need to get through their busiest days, while enjoying every bite.

LECLERC, A PROUDLY CANADIAN COMPANY

Founded in 1905 by François Leclerc, Leclerc Group has experienced remarkable growth over the past 35 years. With more than 1,700 employees and eight state-of-the-art plants located in Saint-Augustin-de-Desmaures (Quebec), Hawkesbury (Ontario), Cornwall (Ontario), Brockville (Ontario), Montgomery (Pennsylvania) and Kingsport (Tennessee), Leclerc specializes in the production of cookies, snack bars and crackers, and exports its products to several countries. A proudly Canadian company, Leclerc meets the tastes and expectations of a discerning clientele that is health-conscious and enjoys treating themselves.