Leclerc Group and Louis Garneau Sports join forces to launch their first energy bar


Saint-Augustin-de-Desmaures, Wednesday, April 10, 2013 –Leclerc Group and Louis Garneau Sports, two renowned Canadian businesses, are proud to join forces in order to offer the new LG1 energy bar, the first of a line of sports nutrition products. This caramel and peanut flavored recovery bar with 12 g of protein has been developed by Leclerc’s R&D team, together with specialists from Louis Garneau Sports’ team, building on their sports expertise.

Two great Canadian family businesses pool their expertise: Leclerc has been producing know-how, quality and great taste for 108 years, while Louis Garneau Sports stands for 30 years of experience in sports and performance. This has allowed the two Quebec leaders based in the same industrial park, the François-Leclerc park in Saint-Augustin-de-Desmaures, to develop a product that meets the needs of athletes and sports enthusiasts: the LG1 energy bar, a protein bar that helps rebuild energy reserves and assists in the regeneration of muscle mass.

“I believe Quebecers should work together more often in order to face worldwide competition,” said Louis Garneau. “I hope we will inspire other Quebec companies to do the same!” he continued.

“During my cycling career, nutrition has always played a vital role in my success. As a sports products company, we work with athletes on a daily basis and we want to provide them with the right products, essential for their training and races. After the LG1 energy gels and the LG1 Sports Drink performance beverages, the LG1 energy bars are the logical continuation of the nutrition line, and this association with Leclerc is the first step in the development of our nutrition line and is part of our process in becoming THE cycling solution and THE energy solution,” concluded Louis Garneau. Garneau’s nutrition line is developed by a new division directed by William Garneau, Louis’ eldest son and the company’s succession.

William, age 23, is working closely with Jean-Sébastien Leclerc, 25, who represents Leclerc’s 5th generation.

“It all started last summer when we became sponsors of the Canadian cycling team,” explains Denis Leclerc, President of the Leclerc Group. “It is a natural outcome for two Quebec companies like ours to consider all business possibilities and to join forces to develop new markets. We had not yet tapped into this market segment, and having the chance to do so with the Garneau team was an opportunity we could not let pass us by,” says Denis Leclerc.

In addition, Louis Garneau Sports and the Leclerc Group are proud to exclusively announce that the LG1 Recovery bar is an official sponsor of the Canadian Cycling Team.

“Canada Cycling is happy to benefit from the nutrition line offered by Louis Garneau Sports and the Leclerc Group,” declared Cycling Canada High Performance Director Jacques Landry. “Nutrition is an important part of our athletes’ performance, I am convinced that the products they are offered will significantly contribute to our performances on the international sports scene.” The LG1 energy bars are now available at Costco.

Louis Garneau Sports, a global company with its head office in Saint-Augustin-de-Desmaures, is an international leader in design and manufacturing of sports apparel and accessories. The company has over 400 employees and continues to grow. Thanks to the sponsoring of prominent international athletes and teams and to product sales in over 40 countries, the company is in constant growth and its efforts are relentlessly focused on development and innovation. More than ever, athletes all over the world stand out and perform thanks to the Louis Garneau brand.

Founded in 1905 by François Leclerc, the company has expanded remarkably over the past 25 years with five state-of-the-art factories and over 650 employees. The company’s head office is located in the François-Leclerc industrial park in Saint-Augustin-de-Desmaures and has a revenue of nearly $275 million. Specialized in the production of cookies, cereal bars and crackers, the company’s products are exported to over 20 countries. Today recognized as an innovative company, Leclerc meets the tastes and expectations of a discerning clientele who is concerned about healthy food and takes pleasure in eating.